branding and teen ministry 3 (of 3)

One more thing I want to point out about Brandweek's article on some summer research:

>> Music most defines them, according to 44% of teens, followed by family (39%) and moral values (38%).

How's the sound system in your youth ministry space? Is it the left-over, or old equipment from the main church facility; or is it new, designed specifically for your space? What about the lighting and visual equipment that enhance the worship experience? What about their fellowship/social space? Do you have a CD player in the corner, or a central sound system?

These are numbers that a youth ministry can embrace, rather than fight. If music most defines teenagers, music should perhaps most define the space you create for them.