Seth Godin gave a great interview on the Catalyst podcast here. Allow me to reflect some of his thoughts through the lens of church architecture:"People don't buy products, they buy stories."
Ed Bahler talked about the power of story at the Chicago Cornerstone Conference last September, and it's probably something a church should revisit once or twice a year. What is the story of your church? Is it an exciting story? Is it on your website? Are there "family" pictures from years of ministry on the walls of your living room/third place?
On social networking:
"Friends are not a fad."
Facebook won't look the same in three years, but people like people. This is a plug for your third place space, and for your church's Facebook group. Social networking may seem like a silly teenager fad right now, but those teenagers are growing up with it. Every company and organization has a website, but are you on Facebook? MySpace? Twitter? Squidoo?
On bloggers and social network-ers:
People who succeed offer goodness to people who want it, as opposed to those who push it on people because they think they have a right to.
For a generation with a digital, hyper-linked worldview, this principal extends beyond the internet. Are you offering the gospel or pushing it? In a society with so much being offered, is your offer relevant to people's lives? The emerging generation doesn't recognize the Church's "right" to speak into their lives like their grandparents did. We need to engage them.
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