Thursday, June 21, 2007

the building project that never ends

I was reading Church Marketing Sucks this morning (ya, it's one of the first things I do every morning). They posted an interview with "chief blogger" Kevin D. Hendricks. This struck me:
Do you think church marketing is any different from business marketing?
Yes, because businesses can be happy with the status quo. They need to grow enough to cover turn over and increased costs ... but if they're paying their bills and keeping customers happy, great.

The church on the other hand, should never be sitting back and thinking, 'Gee, we've saved enough people. Our pews are full. We can sit back and relax.' A business can have enough; a church can't.

Plan for expansion, plan for growth, start thinking about the day when you have to move out of or expand what is now your brand new church building because there are enough people to fill it. Don't build a worship space that seats 500 and call it a day when you've filled it. Your building is a means to an end, it is a tool. When a carpenter's hammer breaks he doesn't quit, look back on everything he's built, and retire; he gets a new one.

If you're church is full, if your facilities are maxed out, don't be satisfied with the status quo. A building project is a big project, but the God who separated light from darkness with a word is on your side. He wants you to grow.

1 comment:

feather said...

Interesting observation